The titles on the page of any website play a very important role in optimization. And things like H1 of more than 75 characters, or misuse of an attribute can seriously harm the optimization of content for display in search engines. In SEO, special attention should be paid to the main title of the H1 page. It can be the name of the page, the name of a product or service, news. It is strongly recommended that you insert a key phrase that has priority on the page in this tag.
The H1 attribute is used once on the page, and if it contains the main key phrase by which this page is being promoted, then this will become one of the many steps of successful optimization. If the H1 attribute is more than 75 characters, and a large number of keywords are placed in it, then this can have a negative perception from both the visitor and the search engines.
A large, hard-to-read heading of the first level will not make a visitor want to go to your page from the search results, and the search engine may even mistake it for spam. Therefore, optimizing text in titles should receive special attention. With titles of 2-6 levels, or rather with the text in the subheading attributes, everything is a little simpler. By optimizing them, you can use significantly more characters, use them multiple times on the page, and substitute key phrases here is much easier, but try not to repeat the title key often.
Words and phrases of the H1-6 attributes must necessarily appear in the body of the page. Of course, H1 is more than 75 characters, the placement of the correct number of important keywords and the readability of the title itself are commonplace optimization details, but without them it is impossible to create an effectively optimized page.
You can always find where on your website the length of H1 is more than 75 characters using Sonar.Network